Webinar: Digital Marketing Tools and Platforms for International Recruiting in the Year of Covid-19


Thursday April 23rd, 4pm Beijing time



In the year of Covid-19, digital marketing and online recruitment will be the key channels for any institution hoping to achieve success. For your immediate online marketing requirements, Rikesh Patel, Digital Sales Manager at BMI, will present an introduction to core strategies in Digital and Online Marketing. BMI have a huge, well-established and proven to be successful online and digital marketing platform that is ready for you to utilise right now – let us help you learn how.



Shenzhen (March)Beijing (March)Shanghai (April)Guangzhou (May)Shenzhen (June)Beijing (October)Shenzhen (November)

Your Home-Country Staff (Will Fly In to China)Your China-based University RepresentativeOther

Local Interpreter neededLocal representation needed (Expat/Chinese)Other logistical support neededOther

Session 1: Getting Started and Adapting Your Digital Marketing in China in Uncertain TimesSession 2: Douyin and Tiktok Together are Now the World’s Most Downloaded Apps. What Does the Short Video Revolution Mean for Recruitment?Session 3: Beyond the Boring 60 Minute Zoom-inar: Giving Fun and Exciting Virtual Information SessionsSession 4: We registered a WeChat or Weibo official account. Now What? Crafting of Captivating Content.Session 5: Measuring Performance and Technical Challenges in China.

* Please contact amanda@chinahighereducation.org or events_cn@chinahighereducation.org if you have trouble to register.

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