Leverage Alumni Connections in China: Overview and Best Practices
Overview and Best Practices
Alumni networks are an increasingly important tool for universities, providing a number of benefits for both the university and their alumni members. Benefits include improved brand recognition, recruitment and funding, among others.
Adopting a regional approach to engaging alumni, particularly in China, is becoming increasingly important as more and more Chinese students are choosing to return home after studying abroad.
This report reveals key data from a number of surveys that have looked into students’ brand awareness of their universities post-graduation, the process they went through when selecting universities and study destinations, as well as the skill sets they have obtained that are most useful and relevant to their future careers with corresponding Chinese employers’ responses.
The report also:
- Details how to tap into this emerging resource;
- Provides case studies at various levels (school, university, groups of universities, country) in terms of their model, level of effectiveness and their regular online/offline activities;
- Explains current best practices;
- Describes methods to attract and engage Chinese alumni.
This report is available as a Standard and Tailored report.
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