Being well informed is crucial to good decision making, and in China’s rapidly evolving higher education sector, being up-to-date on market and regulatory developments, as well as emerging opportunities can require more resources than many institutions possess. Our publications deliver objective, contextual and up-to-date information, providing not only awareness but also understanding of critical success factors that help your institution stay ahead of the curve.


News Bulletin

A FREE monthly email update providing a snapshot of the latest developments in the higher education industry across China.

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Industry Journal

A subscription-based bi-monthly journal containing in-depth analysis and interpretation of major current issues across the higher education industry throughout China, as well as feature articles that offer an understanding of key aspects of engaging the China market.

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Research Reports

Standard or tailored reports providing market intelligence and analyses of key topics across the higher education industry in China. Topics include Building Brand Awareness, Working with Recruitment Agencies and Alumni Networks in China.

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A B2B platform in Chinese language that assists overseas education institutions to connect with Chinese higher education institutions to facilitate academic visits, students exchanges, joint programs, joint research, publications and HR.

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SPECIAL FEATURE: What You Need to Know About Digital Marketing in China

This feature article discloses vital insights into China’s digital marketing ecosystem, addressing the following topics:

  • My Product or Program is Apolitical, So Why Doesn’t My Site Work?
  • Search Engine: Baidu and Beyond
  • SEO in China
  • The Baidu-niverse
  • The Power and Powerlessness of Wechat
  • Weibo – The Open Platform
  • Al News Aggregator: Toutiao
  • The Video Era
  • Conclusion

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