Professional Development Training: Education in China (Postponed)

Wednesday, 18th March 2020

Beijing, China

This workshop utilises CHE and Venture Education’s expertise, focusing on trends and opportunities across a variety of sectors, including K-12, Vocational Education and Higher Ed, training and non-degree program.


Designed to help attendees build a thorough understanding of the industry as a whole, this workshop will provide insight into education policies and trends as well as equip you with recruiting, marketing and negotiation skills.

Experience interactive discussion, stimulating exercises and peer group learning in this immersive training session.

Can’t join this session? This workshop can be broken into smaller sessions and conducted
online at a time that suits your organization’s needs. Please get in touch with us.

Topics Covered:

  • Landscape of HE, VET, K-12
  • Legal issues in Joint Programmes
  • Learning the roadmap of marketing in China
  • The game of recruiting
  • K-12 policies and opportunities
  • The marriage between education and capital
  • Negotiation and understanding Chinese culture

Speakers:

Dr. Amanda Barry
Chair, AustCham Education
Industry Forum
Dr. Amanda Barry is a director of a the Australian National University’s China Office, and is responsible for the university’s China engagement across multiple research partnerships and industry engagement. Beijing-based since 2005, she has worked in higher education, cultural diplomacy and business consulting including the Australian Embassy, Peking University, the Foundation for Australian Studies in China and The Beijing Centre. Amanda is also the current Chair of the China-Australia Chamber of Commerce Education Industry Forum.

Julian Fisher
Vice-Chair, British Chamber of Commerce in China
Co-Founder & Senior Partner, Venture Education

Julian Fisher is the senior partner of Venture Education that empowers international schools across China. Formerly of Harrow Beijing and The British Council, he is also the Vice-Chair of the British Chamber of Commerce and Chair of their Education Forum.

Cecilia Fan
Publisher and Managing Consultant, CHE

Ms. Fan is the co-founder of CHE, a platform and service provider with a China focus connecting over 6,000 organizations in international education fields. In her 20+ years career working for the Australian Government (both the Department of Foreign Affairs and Trade (DAFT) as well as Austrade), US consulting firms and as a China business consultant and education specialist, her clients
include fortune 200 companies, education institutions, NGOs, government departments, and SMEs. Ms Fan has worked for education clients including Group of Eight universities in Australia, private US and European institutes, foreign governments in China and international education service providers.

Anna Elshafei
Lawyer

Practiced law in China for the last decade, having formally practiced in the UK and Hong Kong. A wealth of knowledge about the intricacies of the law in regards to education
and international partnerships.



David Weeks
Co-Founder & COO, Sunrise International

David is the Co-Founder and COO of Sunrise International, which provides cross border digital, event, and marketing support for hundreds of universities and organizations seeking to better engage the Chinese market. While at Sunrise, he has travelled to more than 300 Chinese high schools and universities over the past 10 years and overseen the creation of Chinese social media accounts for more than 100 overseas universities. Before moving to China in 2008, he worked in financial services in the U.S.,
the Foreign Policy Research Institute, and East China Normal University. He graduated from Swarthmore College in 2010 and speaks Mandarin.

Zhubei
Co-Founder & CFO, The Tree

Currently an entrepreneurship mentor on the British Chamber of Commerce in China’s Young Professionals Development Programme, Zhubei is also qualified as a Cambridge CELTA certified teacher and an IELTS examiner. In 2013, she co-founded The Tree, a progressive learning centre whose team members are dedicated to empowering students, parents and educators through a wide range of programmes. In her role as co-founder and CFO, she works as a senior advisor, corporate trainer, and consultant.

Event Schedule:

09:00-09:30Ice Breaker
09:30-10:15Overview/ TNE, Joint Porgrams & Joint Institutes• Introduction to the history and evolution of transnational education and joint programs
• examination of the current status of international collaboration in education spanning HE, VET, and K-12
• Review of the recent trends in TNE/joint program approvals and evaluations
10:15-11:00Legal Issues• identifying key legal issues, and explore key aspects of creating and maintaining collaborative agreements when establishing joint institutes with and without legal status.
• true of false: debunking the myths of joint program law
11:00-11:45Tea Break
11:45-12:30Agency Management• taking the first steps with recruitment agents when facing massive and complicated Chinese markets
• discussion on the optimally efficient number of agents that overseas universities should have in China
• "key buttons" you can press to get Agents to work for you
12:30-13:15A World Beyond WeChat• Identifying the Latest Trends in Digital Marketing
• Case studies on digital identities and how they are used in recruitment
• Tips to navigating China’s Ever-Changing Digital Landscape
13:15-14:00Lunch
14:00-14:30Understanding the Landscape of the K-12 Market• An overview of the market with a focus on bilingual & international schools
• Identifying key challenges and
opportunities across the Industry.
14:30-15:00Running a
Successful International School
• Understanding the intricacies of running an international school
• Share Do's and Don'ts of setting up and running schools in less transparent markets
• Recommendations on
engaging with
the broader Education Community
15:00-15:30Supporting K-12
Students in Bilingual Environments
• Highlight the growing demand for globalized education in China
• Panel discussion on the extracurricular opportunities in and outside of school
15:30-15:45Tea Break
15:45-16:15Policies & Regulations on the Delivery of International Programs in China• Outline of the current legal status, and policies surrounding international and bilingual schools in China, with consideration of discrepancies in regional policies.
• Highlight the major issues affecting the K-12 sector
• Analysis on the trends on recent policy changes
16:15-16:45How to Prepare Chinese Students' Smooth
Transition to
International
Universities
• Overview of student mobility
• Exploring the
drivers behind Students' and Families'
decisions on International Education Products and Services
16:45-17:00Open Discussion & Final Remarks

Past Attendees:

Included representatives from:

  • Finnish Embassy
  • Canadian Trade Office
  • Schwartzman College
  • University of Dundee
  • University of West Indies
  • Swiss Embassy
  • New York University Shanghai
  • University College Dublin
  • City College Plymouth

Pricing:

SESSION
DURATION
TIMEEARLY-BIRD
PRICE
STANDARD
PRICE
Full
Day
Full
Session
9:00-17:00CHE Member:
3,100RMB
Non-CHE Member:
3,450RMB
CHE Member:
3,500RMB
Non-CHE Member:
3,850RMB
Half
Day
Morning
Session

(HE/VET
focus)
9:00-13:00CHE Member:
2,150RMB
Non-CHE Member:
2,300RMB
CHE Member:
2,360RMB
Non-CHE Member:
2,530RMB
Half
Day
Afternoon
Session

(K-12/
Non-Degree
Programme
focus)
12:00-17:00CHE Member:
2,150RMB
Non-CHE Member:
2,300RMB
CHE Member:
2,360RMB
Non-CHE Member:
2,530RMB

(Early-Bird Deadline: 31/01)

Registration

To register for this event, please fill out the following registration form. If you have any other questions, please email Amanda at Amanda@chinahighereducation.org or info@chinahighereducation.org




BeijingQingdaoChengduShanghaiGuangzhou

Shenzhen (March)Beijing (March)Shanghai (April)Guangzhou (May)Shenzhen (June)Beijing (October)Shenzhen (November)

Your Home-Country Staff (Will Fly In to China)Your China-based University RepresentativeOther


Local Interpreter neededLocal representation needed (Expat/Chinese)Other logistical support neededOther





Session 1: Getting Started and Adapting Your Digital Marketing in China in Uncertain TimesSession 2: Douyin and Tiktok Together are Now the World’s Most Downloaded Apps. What Does the Short Video Revolution Mean for Recruitment?Session 3: Beyond the Boring 60 Minute Zoom-inar: Giving Fun and Exciting Virtual Information SessionsSession 4: We registered a WeChat or Weibo official account. Now What? Crafting of Captivating Content.Session 5: Measuring Performance and Technical Challenges in China.

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