A timely benchmarking exercise to complement strategic decision-making with external insights, such as understanding industry standards or competitors’ performance data, would enable you to define your targets and evaluate your activities in context.
Agency Identification & Evaluation
- Local agency recommendation and selection;
- 3rd party objective agency performance view, to match with your current China recruitment strategy; Competitor benchmarking; including 180/360 degrees with a focus on public media environment, institutional partners, agents, alumni, employers, potential students and families.
- SECTOR: ELT & Junior Summer Programs
- DESTINATIONS: UK, USA, Malta
- REGION: China, Taiwan
- AGENT NETWORK:
- 90 agents contacted;
- 28 producing agents;
- Agents communications, visits and collaborative marketing;
- 1 B2B, 4 B2C recruitment fairs;
- Targets overachieved by 40%
Act Early – Act Now – Contact Us