Marketing & Recruitment Research

Marketing to and recruitment of students in China is a complicated process.  We understand the complexities of such a process and can help you simplify it. We would, first like you to consider a few questions:
  • Are you clear as to why or how your current/former students first became aware of your brand/products?
  • Do you understand which online channel(s) has/have been the most effective for recruiting students?
  • Do you know why certain students didn’t take up your offer?
  • Do you know how well your marketing/recruitment efforts compare to your industry peers?
  • Do you know how to market in a way to help the diversification of your students?

CHE and its partners’ newly developed data-based research products will provide a series of insights into and immunization for your marketing/recruitment efforts in China. 

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