Previous Events

2019

2018

2017

2016

2015

2014

2019

Date 日期	Event Type 活动类	Name/Topic/Details	Location
April 27th 4月27日	Recruitment Fair 招生展	Half Day Boutique Recruitment Fair	Shenzhen
April 24th-25th 4月24日-25日	Workshop	ICEF: North America Workshop	Vancouver
April 13th 4月13日	Recruitment Fair 展会	Half Day Boutique Recruitment Fair	Beijing 北京
April 3rd – 5th 4月3日-5日	Workshop	Australia New Zealand Workshop	Australia
March 28th – 29th 3月28日-29日	Workshop	ICEF Central Asia Focus	Kazakhstan
March 25th – 29th 3月25日-29日	Conference 会议论坛	APAIE 2019	Kuala Lumpur 吉隆坡
March 23rd – 3rd April 3月23日-4月3日	Expo	Expo Estudiante	Chile, Colombia, Peru
March 23rd – 25th 3月23日-25日	Workshop	2019 ICEF Moscow Agent Workshop	Moscow 莫斯科
March 23rd – 25th 3月23日-25日	Workshop	CIEET (China International Education Exhibition Tour) 2019	Beijing 北京 Wuhan 武汉 Shanghai 上海 Guangzhou 广州 Shenzhen 深圳

2018

Date 日期	Event Type 活动类	Name/Topic/Details	Location
December 10th – 12th 12月10日-12日	Workshop	ICEF Miami Agent Workshop	Miami 迈阿密
December 5th & 6th 12月5/6日	Webinar 线上论坛	Succeeding in China as a Modern University CHE线上专题研讨会：作为一所年轻的转型大学如何在中国取得成功	Online 线上
November 30th 11月28日	Networking 聚会	End of Year Celebratory Dinner	Beijing 北京
November 28th 11月28日	Webinar 线上论坛	ONLINE WORKSHOP: Cross-Cultural Communication 在线研讨会：跨文化交流	Online 线上
November 14th – 18th & 21th – 25th 11月14日 – 18日 & 11月21日 – 25日	Recruitment Fair 展会	Expo Posgrados World 2018年BMI巴西&哥伦比亚招生展会	Brazil & Colombia 巴西&哥伦比亚
November 13th & 14th 11月13日/14日	Conference 会议论坛	China High-tech Industry Conference (CHIC) 2018	Shenzhen 深圳
November 5th – 15th 11月5日-15日	Recruitment Fair 展会	HIGH SCHOOL TOUR: Autumn Undergraduate Recruitment Tour 秋季: 海外院校进高中学校宣讲周	Chengdu 成都 Chongqing重庆 Suzhou 苏州 Guangzhou 广州 Zhengzhou 郑州 Lanzhou 兰州
November 4th – 6th 10月29日-31日	Workshop	ICEF Berlin Agent Workshop ICEF柏林全球院校招生代理合作洽谈会	Berlin 柏林
October 29th – 31st 10月29日-31日	Conference 会议论坛	2018 AACSB Asia Pacific Annual Conference 2018年AACSB亚太地区年会	Nagoya 名古屋
October 20th 10月18日-22日	Networking 聚会	Casual Drinks @CEE 2018中外教育同行CEE北京展会小聚	Beijing 北京
October 18th – 22nd 10月18日-22日	Recruitment Fair 展会	BMI Vietnam Recruitment Fair BMI越南招生展	Vietnam 越南
October 17th & 18th 10月17日&18日	Webinar 线上论坛	ONLINE WORKSHOP: Developing Your Career Back in China 线上研讨会：如何在中国发展你的职业生涯	Online 线上
October 9th – 18th 10月9日-18日	Recruitment Fair 展会	UAE International Education Week 阿拉伯联合酋长国国际教育周	UAE 阿拉伯联合酋长国
October 10th – 12th 10月10日-12日	Workshop	ICEF Beijing Agent Workshop ICEF亚洲区域院校招生代理合作洽谈会	Beijing 北京
October 11th 10月11日	Workshop	ICEF Beijing Training Workshop ICEF北京培训交流会：如何利用海外中介招收来华留学生	Beijing 北京
October 9th – 12th 10月9日-12日	Conference 会议论坛	AIEC 2018 018年第32届澳大利亚国际教育年会	Sydney 悉尼
October 9th 10月9日	Webinar 线上论坛	BMI Gulf International Schools Forum and Workshop 2018 2018 BMI海湾地区国际中学交流论坛	Dubai 迪拜
September 9th-23rd 9月9日-23日	Recruitment Fair 展会	BMI Latin America Recruitment Fair BMI拉美招生展	Panama 巴拿马 Colombia 哥伦比亚 Ecuador 厄瓜多尔 Peru 秘鲁
August 30th – 31st 8月30日-8月31日	Conference 会议论坛	China (Shanghai) International AI Expo 2018 2018年中国国际人工智能展会	Shanghai 上海
August 22nd 8月22日	Webinar 线上论坛	Are You the Right Fit for the Job? (Exclusive to ACAA Partners)	Online 线上
July 25th – 26th 07月25日-26日	Webinar 线上论坛	Improving Your Alumni Engagement in China (CHE Support)	Online 线上
July 3rd – 7th 07月3日-7日	Conference 会议论坛	第七届澳洲国际中学课程VCE跨国峰会 (CHE Support)	Xi’an 西安
May 27th – Jun 1st 05月27日-06月1日	Conference 会议论坛	NAFSA 2018: Diverse Voices, Shared Commitment (CHE Supports)	Philadelphia 费城
May 25th – 29th 05月25-29日	Conference 会议论坛	APAIE 2018: Impact of 4th Industrial Revolution on Higher Education in APA (CHE Supports)	Singapore 新加坡
May 23rd – 25th 05月23-25日	Conference 会议论坛	AACBSB Annual Accreditation Conference: Asia-Pacific (CHE Supports)	Hong Kong 香港
May 18th – 20th 05月18-20日	Conference 会议论坛	Suzhou Hui Lake Higher Education Conference (CHE Supports)	Suzhou 苏州
May 16th/17th 05月16/17日	Webinar 线上论坛	Practical Cross-Cultural Communication for Home-based Staff	Online 线上
May 8th/9th 05月8/9日	Conference 会议论坛	BMI Global Scholarship Summit (CHE Supports)	London 伦敦
Mar 24th/25th 03月24/25日	Conference 会议论坛	China International Education Exhibition Tour (CIEET) (CHE Supports) CIEET 国际教育展	Beijing 北京
Mar 23rd 03月23日	Networking 聚会	Pre-CIEET Casual Drinks CIEET 聚会	Beijing 北京
Mar 21st/22nd 03月21/22日	Webinar 线上论坛	Legal Issues When Collaborating in China 与中国机构合作的相关法律问题	Online 线上

2017

Date 日期	Event Type 活动类	Name/Topic/Details	Location
Dec 13th/14th 12月13/14日	Webinar 线上论坛	Understanding the Job Market for Chinese Returnees 了解归国中国留学生就业市场	Online 线上
Oct 18th/19th 10月18/19日	Webinar 线上论坛	How to Manage Your Marketing Channels in China 怎样管理中国市场宣传渠道	Online 线上
Aug 24th/25th 8月24/25日	Webinar 线上论坛	How to Effectively Manage Agents in China 怎样有效管理中介渠道	Online 线上
Jul 4th – 6th 7月4-6日	Conference 会议论坛	Victorian Certificate of Education (VCE) Conference	Nanjing 南京
Jul 1st – 8th 7月1-8日	Recruitment Fair 展会	Offline High School Recruitment Exhibition & Forum (CHE Supports) 国际中学招生展会	Across China 全国多地
Jul 1st 7月1日	Recruitment Fair 展会	Online High School Recruitment Exhibition & Forum (CHE Supports) 线上国际中学招生展	Online 线上
Jun 14th/15th 6月14/15日	Webinar 线上论坛	Making Use of Alumni Resources in China 更好地利用中国校友资源	Online 线上
May 19th – 21st 5月19-21日	Conference 年会论坛	2nd International Higher Education Conference – Brand Internationalization and International Enrollment in Chinese Universities (CHE presents and co-hosts) 第二届高等教育国际论坛 －中国院校的品牌国际化和对外招生	Suzhou 苏州
May 17th 5月17日	Roundtable 小型研讨会	Effective Agent Management Techniques When Working with Chinese Agencies 对中介服务机构的有效管理技巧	Beijing 北京
May 11th 5月11日	Conference 小型研讨会	Perfect Puzzle Capital Salon – Analysis of the Interests of Stakeholder and Development Trends of International Education (CHE Supports) 拼图资本沙龙：教育国际化的利益各方和发展趋势	Beijing 北京
Mar 25th 3月25日	Networking 聚会	Drinks @ CIEET 教育展开幕前酒会	Beijing 北京
Mar 20th – 23rd 3月20-23日	Conference 年会论坛	APAIE – How to Market Your Institution in China (CHE Supports) 亚太国际教育年会 －怎样在中国宣传海外教育机构	Kaohsiung 高雄

2016

Date	Event Type	Name/Topic/Details	Location
Dec 20th	Roundtable	Working with Pathway and Language Training Partners	Shanghai
Dec 13th	Roundtable	Working with Pathway and Language Training Partners	Beijing
Oct 22nd	Networking	Drinks @ CACIE/CEE	Beijing
Oct 12th – 14th	Roundtable	ICEF – How to Market Your Institution in China	Beijing
Oct 11th	Roundtable	Alumni Engagement & Philanthropy	Beijing
Sep 13th – 16th	Conference	EAIE – Trends and Movements in China (CHE Supports)	Liverpool
Sep 8th	Roundtable	Working with Non-Traditional Student Recruitment Channels	Beijing
Aug 18th	Conference	NZIEC – Landscape, Trends and Opportunities of China’s Education Industry (CHE Supports)	Auckland
Aug 13th	Career Fair	Student Employability	Beijing
Aug 6th	Career Fair	Student Employability	Shanghai
Jul 12th	Conference	IEAA TNE Forum – Joint Institutes in China (CHE Supports)	Beijing
May 17th	Roundtable	Developing Joint Curriculum Material and Teaching Capacity	Shanghai
May 11th	Roundtable	ThinkInChina – Does Education Play a Significant Role in Providing the Workforce? (CHE Supports)	Beijing
May 5th	Roundtable	Developing Joint Curriculum Material and Teaching Capacity	Beijing
Mar 30th	Roundtable	Measuring Effectiveness of Media Marketing in China	Shanghai
Mar 24th	Roundtable	Measuring Effectiveness of Media Marketing in China	Beijing
Mar 10th	Roundtable	Legal Issues in Partnership Building with Institutions in China	Shanghai
Feb 29th – Mar 3rd	Conference	APAIE – Building Better Institutional Partnerships in China (CHE presents)	Melbourne

2015

Date	Event Type	Name/Topic/Details	Location
Dec 23rd	Roundtable	Legal Issues in Partnership Building with Institutions in China Postponed until March 2016	Shanghai
Dec 10th	Roundtable	Legal Issues in Partnership Building with Institutions in China	Beijing
Oct 31st	Networking	Drinks @ CEE	Shanghai
Oct 25th	Networking	Drinks @ CEE	Beijing
Sep 23rd	Roundtable	Making Best Use of Your Alumni Network	Shanghai
Sep 10th	Roundtable	Making Best Use of Your Alumni Network	Beijing
Mar 26th	Networking	Drinks @ APAIE	Beijing
Mar 13th	Roundtable	Improving Brand Awareness in China	Beijing
Mar 11th	Roundtable	Improving Brand Awareness in China	Shanghai
Jan 5th	Roundtable	Working with Chinese Recruitment Agents	Shanghai

2014

Date	Event Type	Name/Topic/Details	Location
Dec 17th	Roundtable	Working with Chinese Recruitment Agents	Beijing
Oct 31st	Roundtable	Recruitment and Discipline Diversification Amongst International Students	Shanghai
Oct 23rd	Roundtable	Recruitment and Discipline Diversification Amongst International Students	Beijing
Aug 28th	Roundtable	Effective Social Media Strategies to Improve Brand Awareness in China	Shanghai
Aug 21st	Roundtable	Effective Social Media Strategies to Improve Brand Awareness in China	Beijing

For more information, please scroll down or click on the topic of each event.

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27th May – 1st Jun 2018

NAFSA 2018: Diverse Voices, Shared Commitment
Philadelphia

This year’s NAFSA conference brought together thousands of delegates from around the world to explore the topic of

25th – 29th May 2018

APAIE 2018: Impact of 4th Industrial Revolution on Higher Education in APA
Singapore

A record 2,200 delegates from throughout the Asia -Pacific, North America and Europe converged on Singapore for the annual APAIE conference. Themed The impact of the fourth industrial revolution on higher education in the Asia Pacific, the conference explored how providers are preparing students for future employment needs.

23rd – 25th May 2018

AACBSB Annual Accreditation Conference: Asia-Pacific
Hong Kong

18th – 20th May 2018

Suzhou Hui Lake Higher Education Conference

Organised by Xi’an Jiaotong Liverpool University, this 3rd annual event brought together hundreds of the most forward-thinking university leaders from across China to discuss, learn about and share experiences on teaching and learng in a joint program structure.

Over three days and through a series of interactive workshops, presentations and learning forums, academics and university senior management explored issues such as how to bridge the language, cultural and pedagogical gaps between China and overseas universities. Also high on the list of key topics this year was how to develop innovative learning environments in order to better improve Chinese students’ practical and critical thinking skills; given the Chinese government’s increased focus on innovation and entrepreneurship in education and industry, this proved to be a particularly popular topic.

With key note speeches from senior management from influential universities across China, particularly those who have established successful joint programs (including President of Huazhong University of Science and Technology, Dean of International Business of Liaoning Normal University – Missouri State University College, Dean of College of Education of Zhejiang University, Deputy Director of Business School of Shanghai University – University of Technology Sydney Institute), the conference was a fantastic opportunity for attendees to hear from the best in the field and to gain a better understanding of such crucial topics in the joint program landscape.

16th & 17th May 2018

Webinar Topic: Practical Cross-Cultural Communication for Home-based Staff

We shall be hosting our next webinar on 25h/26th July 2018 focusing on the topic: Improving Your Alumni Engagement in China. Learn more…

8th & 9th May 2018

Representatives from the Saudi Ministry of Education, the World Bank, IIE, Chevening, CONACYT, COLFUTURO and the European Commission participated at the event. They were met by universities and education institutions from over 12 countries,

24th & 25th March 2018

CIEET
Beijing

23rd March 2018

Pre-CIEET Casual Drinks
Friday Evening
Xian Bar, EAST Hotel, Beijing

On the evening before CIEET, CHE hosted an informal event to meet and chat with some of the attendees.  It was a great chance to relax and discuss current topics in

21st & 22nd March 2018

Webinar Topic: Legal Issues When Collaborating in China 

On the 21st and 22nd of March, CHE hosted two webinars focusing on the topic “Legal Issues When Collaborating in China”. Given the complexities of the legal system in China and the differences with overseas laws, it can be difficult to fully understand with clarify and accuracy the details your organisation needs to pay attention to when partnering with a Chinese institution.  It is vital for overseas institutions to understand the motivations of their potential partner and the pressures they might be under from the relevant government authority, and how these are all translated into their demands and contractual expectations.

13th & 14th December 2017

Webinar Topic: Understanding the Job Market for Chinese Returnees

18th & 19th October 2017

Webinar Topic: How to Manage Your Marketing Channels in China

24th & 25th August 2017

Webinar Topic: How to Effectively Manage Agents in China

On the 24^th and 25^th of August, CHE organized and hosted two webinars focusing on the topic “How to Effectively Manage Agents in China”. CHE was joined by the following speakers:

• Tommy Lin – Regional Manager (China & Greater China Region); University of Newcastle, Australia;
• Igor Skibickij – CEO China; StudentMarketing;

4th – 6th July 2017

Conference: Victorian Certificate of Education (VCE) Conference (CHE Supports)
Location: Nanjing

With over 200 participants, this event brought together Chinese and Australian high schools, students, parents and other education organisations looking to learn more about the most popular Australian high school curriculum in China – the Victorian Certificate of Education (VCE).

Over three days, there were seminars and presentations introducing the various aspects of the VCE as well as two days of class demonstrations, workshops and discussions from experienced VCE teahers,mentors and examiners.

Speakers at this year’s event included:

• John Firth, CEO of VCAA (Australian Curriculum and Assessment Authority);
• Katherine Vickers, Minister Counsellor of Education, Science and Research of Australian Embassy Beijing;
• Prof. ZHANG Li, Secretary General of the National Committee of Education Advisory Committee;

1st – 8th July 2017

1st July 2017

Recruitment Fair: Online High School Recruitment Exhibition & Forum (CHE Supports)


Weblink: ieduchina.com

14th & 15th June 2017

Webinar Topic: Making Use of Alumni Resources in China

CHE’s Inaugural Webinar: Making Use of Alumni Resources in China

On the 14^th and 15^th of June, CHE organized and hosted two webinars focusing on the topic “Making Use of Alumni Resources in China”. CHE was joined by the following panelists:

• Former GM of the Australia Alumni Association of China – Iris Huang in Guangzhou;
• Alumni Officer at the Netherlands Alumni Network in China – Bert Husson in Beijing;

We shall be hosting our second webinar on 24th/25th August 2017 focusing on the topic: How to Effectively Manage Agents in China. Learn more…

19th – 21st May 2017

Conference Topic: 2nd International Higher Education Conference (CHE Presents and Supports)
Location: Xi’an Jiaotong Liverpool University, Suzhou

CHE’s Managing Consultant, Cecilia Fan, presented to the conference participants on the topic “Brand Internationalization and International Enrollment in Chinese Universities“.

17th May 2017

Roundtable Topic: Effective Agent Management Techniques When Working with Chinese Agencies
Location: Renaissance Beijing Capital Hotel, Beijing

• Facing a massive and complicated China market, how should overseas education and training institutions make their first step when looking for student recruitment agents?
• Are you aware of just how many phone calls/face-to-face meetings and other screening tasks are carried out before presenting you with “appropriately matched” agents”?
• Is there an “optimal number” of agents that overseas universities should have in China?
• What are the key buttons you can press to get the agents to work for you?

Group Photo CHE Roundtable – 17th May 2017, Beijing

Igor Skibickij from StudentMarketing CHE Roundtable – 17th May 2017, Beijing

11th May 2017

Conference: Perfect Puzzle Capital Salon – Analysis of the Interests of Stakeholder and Development Trends of International Education (CHE Presents)
Location: Peking University, Beijing

25th March 2017

Networking Drinks @ CIEET
Location: Migas Lounge Bar, Beijing

Following the hustle and bustle of the CIEET conference, we hosted a casual drinks event in one of Beijing coolest bars to allow CIEET participants to relax and chat with other conference participants.

20th – 23rd March 2017

Conference: APAIE – How to Market Your Institution in China (CHE Presents)
Location: Kaohsiung

20th December 2016

Roundtable Topic: Working with Pathway and Language Training Partners
Location: Shanghai Fairmont Peace Hotel, Shanghai

As an overseas university, it is important to explore various opportunities to engage with both recruitment agents and university partners.

• Are you aware of the number and structure of different foundation programs in China?
• Do you know how these would benefit your recruitment and partnerships?
  How would you even start finding and contacting a suitable partner?
  Which factors do you think are the most important when considering such a pathway (e.g. cost, marketing attractiveness, partner’s reputation)?

We were extremely happy to have our guest speaker talk to us about her experiences in this sector of the education market. She provided us with key information about how to commence and manage such partnerships as well as sharing lessons learned from successful case studies.

13th December 2016

Roundtable Topic: Working with Pathway and Language Training Partners
Location: Renaissance Beijing Capital Hotel, Beijing

As an overseas university, it is important to explore various opportunities to engage with both recruitment agents and university partners.

• Are you aware of the number and structure of different foundation programs in China?
• Do you know how these would benefit your recruitment and partnerships?
  How would you even start finding and contacting a suitable partner?
  Which factors do you think are the most important when considering such a pathway (e.g. cost, marketing attractiveness, partner’s reputation)?

We were extremely happy to have Ellen Bao from University First talk to us about her experiences in this sector of the education market. She provided us with key information about how to commence and manage such partnerships as well as sharing lessons learned from successful case studies.

22nd October 2016

Networking Drinks @ CACIE & CEE
Location: China National Convention Centre Grand Hotel (Lobby Bar), Beijing

11th October 2016

Roundtable Topic: Alumni Engagement & Philanthropy in China
Location: Renaissance Beijing Capital Hotel, Beijing

As overseas universities continue to deepen their relationship with China, engaging with alumni in China is becoming an increasingly valuable way to develop broader and stronger networks of supporters and collaborators.

During this roundtable event, we discussed how universities can best reach their alumni, and answered questions such as:
– What are alumni looking for from their network?
– Do alumni donate?

We will also be discussing the current state of alumni engagement in China, and be providing information on how to reach out to alumni and how best to engage with them

8th September 2016

Roundtable Topic: Working with Non-Traditional Student Recruitment Channels
Location: Renaissance Beijing Capital Hotel, Beijing

Recruiting through agencies is a undeniable reality for the vast majority of universities in China. With the de-regulation of agency licenses, the availability of new technology, the wide adoption of social media, the landscape for recruitment channels and methods evolving rapidly.

This roundtable will invite guest speakers from key agencies to show-case the recruiting merit of the new era.

17th May 2016

Roundtable Topic: Developing Joint Curriculum Material and Teaching Capacity
Location: Fairmont Peace Hotel, Shanghai

In a competitive market it is important for joint programs to optimize learning by effectively tailoring their curriculum to meet student expectations without sacrificing quality. During this roundtable event, we will be discussing the various curriculum models for joint programs and their respective characteristics, as well as comparing various strategies for developing teaching resource capacities.

Participants will be able to explore:
– What is the right balance of overseas and local content?
– How can entry barriers affect the curriculum quality?
– How important to curriculum design is a cohort’s language proficiency?
– How can a joint curriculum be designed in line with building teaching capacity?

5th May 2016

Roundtable Topic: Developing Joint Curriculum Material and Teaching Capacity
Location: Renaissance Beijing Capital Hotel, Beijing

YunHua Li, from the Tsinghua – Macquarie Joint Masters Program provided an overview of some the key features and challenges in organising the curriculum and employing lecturers for this program. Dr Edison Yang from CHE presented on different aspects of the One Third Curriculum Rules that were introduced by China’s MoE in 2006 to improve the quality of Chinese-foreign joint programs.

Both speakers were peppered with questions from the participants, which led to some useful comparisons and experiences being shared amongst the group. Representatives from universities in the UK and New Zealand joined government representatives from Holland and attendees from Australia and the US.

30th March 2016

Roundtable Topic: Measuring Effectiveness of Media Marketing in China
Location: Fairmont Peace Hotel, Shanghai

24th March 2016

Roundtable Topic: Measuring Effectiveness of Media Marketing in China
Location: Renaissance Beijing Capital Hotel, Beijing

10th March 2016

Roundtable Topic: Legal Issues in Partnership Building with Institutions in China
Location: Fairmont Peace Hotel, Shanghai

Roberta Chang and Sherry Gong, from Hogan Lovells, presented on the legal aspects of setting up a partnership in China, including regulatory requirements, related fees, employment arrangements, using WFOEs, draft NGO law and tax implications.

This was a particularly popular roundtable and the discussion was both wide-ranging and engaging. Representatives from overseas universities from the USA, the UK, Ireland, New Zealand and Australia, as well as overseas government representatives from Switzerland, Australia and the UK all contributed to this lively conversation.

23rd December 2015

Roundtable Topic: Legal Issues in Partnership Building with Institutions in China
Location: Fairmont Peace Hotel, Shanghai

POSTPONED until March 2016

10th December 2015

Roundtable Topic: Legal Issues in Partnership Building with Institutions in China
Location: Renaissance Beijing Capital Hotel, Beijing

Sherry Gong, from Hogan Lovells presented on the legal aspects of setting up a partnership in China, including regulatory requirements, related fees, employment arrangements, using WFOEs, draft NGO law and tax implications.

This was a particularly popular roundtable and the discussion was both wide-ranging and engaging. Representatives from influential local education media organisations, key staff from overseas universities from the USA, the UK, Canada, New Zealand, Australia, as well as overseas government representatives from the Netherlands and Norway and Australia all contributed to this lively conversation.

31st October 2015

Networking Drinks @ CEE
Location: Kartel Wine Bar, Shanghai

25th October 2015

Networking Drinks @ CEE
Location: Aria Bar, China World Hotel, Beijing

23rd September 2015

Roundtable Topic: Making Best Use of Your Alumni Network
Location: Fairmont Peace Hotel, Shanghai

Cecilia Fan presented some of CHE’s key findings on how alumni resources are currently being utilised by various institutions and some key factors to consider when planning or expanding an alumni network.

This was a particularly popular roundtable and the discussion was both wide-ranging and engaging. Representatives from a local university in Zhejiang, key staff from overseas universities from the USA, the UK, Ireland, Germany, as well as overseas government representatives from Denmark and Australia contributed to this lively conversation.

Together we discussed why alumni are such a valuable resource and the challenges facing universities when attempting to take advantage of this resource.

Participants shared their thoughts on how their respective institutions use and intend to use their alumni resources as well as cost-effective methods to increase this usage in China. There were also a number of questions and collective answers about the importance and organisation of alumni events, as well as a number of comparisons between China and the participant universities’ home countries.

10th September 2015

Roundtable Topic: Making Best Use of Your Alumni Network
Location: Renaissance Beijing Capital Hotel, Beijing

Ben Newman presented some of CHE’s key findings on how current alumni organisations are engaging with China as well as what lessons have been learned.

This presentation led to a very lively and wide-ranging discussion that was attended by representatives from universities in the UK and the USA as well as government representatives from Australia, the UK and New Zealand.

Together we debated how best to use “alumni resources” and how such a resource can contribute to the success of a university in China. Participants shared their experiences about how their respective institutions have developed methods to develop their alumni networks in China and how various channels are and have been chosen. We also discussed the various challenges that overseas universities face when attempting to maintain an alumni database and we talked about the differences between expectations and the reality of alumni in China and overseas.

26th March 2015

Networking Drinks @ APAIE
Location: Continental Bar, Beijing Grand North Star Continental Grand Hotel, Beijing

After the hustle and bustle of the APAIE event in Beijing, a number of representatives of universities from Australia, the UK, the USA, Switzerland, Germany and China came together to share a drink and exchange experiences and knowledge. A relaxed atmosphere helped participants to relax and discuss issues arising from APAIE as well as pursue potential future collaborations and relationships.

13th March 2015

Roundtable Topic: Improving Brand Awareness in China
Location: Renaissance Beijing Capital Hotel, Beijing

Cecilia Fan presented some of CHE’s key findings on how previous clients have dealt with the issue of raising brand awareness and what lessons have been learned.

This was a particularly popular roundtable and the discussion was both wide-ranging and engaging. Representatives from a local Sino-foreign joint program, key staff from prestigious overseas universities in the USA and NZ as well as representatives from Chinese education institutions contributed to this lively conversation.

Together we discussed how and why a recognizable brand contributes to the success of partnership building and student recruitment as well as how this might affect other activities.

Participants shared their thoughts on how their respective institutions develop and utilise cost-effective methods to increase brand awareness in China and how various media and adverting channels are chosen.

11th March 2015

Roundtable Topic: Improving Brand Awareness in China
Location: Fairmont Peace Hotel, Shanghai

Cecilia Fan presented some of CHE’s key findings on how previous clients have dealt with the issue of raising brand awareness and what lessons have been learned.

This presentation led to a very lively and wide-ranging discussion that was attended by representatives from universities in the UK, the USA and Ireland, government representatives from Switzerland as well key staff from local Sino-American joint programs and Chinese education organisations.

Together we debated what consititutes a “recognizable brand” and how such a brand contributes to the success of a university in China. Participants shared their experiences about how their respective institutions have developed methods to increase brand awareness in China and how various media and advertising channels are and have been chosen. We also discussed the various problems that overseas universities face when attempting to raise their brand awareness and we discussed the type of information that is of particularly attractive to potential students and potential partners.

5th January 2015

Roundtable Topic: Working with Chinese Recruitment Agents
Location: Fairmont Peace Hotel, Shanghai

Representatives from overseas universities (UK, US and Australia) met with representatives from local and joint university programs to discuss the topic of recruitment agents. A variety of backgrounds and experiences provided a stimulating discussion, ranging from the motivations and limitations of both agencies and universities to how overseas universities have such a large choice of agents with many different services on offer. In addition, participants shared their opinions on the extent to which universities and agents could collaborate to market and promote overseas universities as well as the digital development of agents’ services.

17th December 2014

Roundtable Topic: Working with Chinese Recruitment Agents
Location: Renaissance Beijing Capital Hotel, Beijing


According to the Association of International Education Administrators (AIEA), there are over 24,000 student recruitment agencies distributed across more that 100 countries around the world. In China, there are around 452 licensed student recruitment agencies and an estimated 10,000 registered and unregistered agents operating in various cities throughout the country.

In this roundtable, representatives from overseas universities (UK and Australia) as well from local recruitment agencies and online education portal providers discussed the benefits and challenges of working with recruitment agents in China. A variety of backgrounds and experiences provided a stimulating discussion, ranging from the motivations and limitations of both agencies and universities to how overseas universities have been and are leveraging their agency relationships. In addition, participants shared their opinions on the optimal number of agents for overseas universities to work with, as well as the best geographical profile.

31st October 2014

Roundtable Topic: Recruitment and Discipline Diversification Amongst International Students
Location: Fairmont Peace Hotel, Shanghai

Chinese students studying abroad are still largely concentrated in business and management-related degrees, although engineering is also growing popular in some locations. In particular, in the US, 50 per cent of all Chinese students are studying in one of these two fields

In this lively roundtable, a diverse group of representatives came together from international universities, education consultancies and overseas government programs to discuss the issues facing universities with regards to diversification. This wide-reaching discussion covered many aspects of both recruitment and discipline diversification, including the merits of achieving a balance between quality and diversity, the challenges of establishing recruitment quotas, and current methods employed to maintain student retention rates and academic achievement levels. We also share experiences and predications as to how student indicators, such as retention rates, language level and academic ability, might and would impact graduates’ employability upon return to China

23rd October 2014

Roundtable Topic: Recruitment and Discipline Diversification Amongst International Student
Location: Renaissance Beijing Capital Hotel, Beijing

• Does increased diversification necessarily benefit both universities and students?
• What are its limitations?
• What scope does such diversification cover?

In this month’s roundtable, a group of representatives from international universities, education agencies, study abroad organisations and overseas government education departments discussed the current industry thinking about diversification. We debated a wide-range of interpretations of diversification, including the expansion of choice of study destinations and institutes available students in China and the wide variety of degree programs in the market. From leading experts and experienced professionals in the field, we received an insight into how recruitment agencies present the dizzying array of education choices to students and an understanding of how universities are endeavouring to balance course quality and academic integrity with marketplace competition and internal pressure.

28th August 2014

Roundtable Topic: Effective Social Media Strategies to Improve Brand Awareness in China
Location: Fairmont Peace Hotel, Shanghai

As the number of Chinese students choosing to study overseas continues to grow, it is becoming more and more crucial for institutions to make full use of available online technologies to connect and engage with Chinese students. Social media is central to many Chinese people’s daily lives, with over 90 per cent of the almost 620 million Chinese Internet users registered to at least one social media account.

This month in Shanghai, representatives from prestigious overseas universities, European government education programs, a well-known Sino-American university joint-program and a popular Singapore education pathway provider came together to share their individual experiences about how their respective institutions are tackling the challenges of making best use of current social media channels in China. We were lucky enough to also be joined by a social media expert from one of the roundtable participants, who was kind enough to provide an insight into the different approaches to social media in China and abroad. Ideas were shared as to how different forms of social media are being used and could be used, as well as the perceived benefits to both students and parents and education institutions.

21st August 2014

Roundtable Topic: Effective Social Media Strategies to Improve Brand Awareness in China
Location: Renaissance Beijing Capital Hotel, Beijing

The use of social media both in China and overseas has exploded in recent years and although it is widely used and pundits and companies alike regularly tout its advantages, there has been no direct and verifiable proof of its benefits.

• How should universities approach this new form of media? – particularly in a market as large and as tech-savvy as China?

In Beijing, our roundtable drew together an international perspective on the development and usage of this new media. A select group of members of the Beijing international education community, representatives of US universities and delegates from on-the-ground Sino-Australian programs created a platform for information and idea exchange between their respective institutions. Each participant had a particularly strong background in education engagement and was able to provide both a viewpoint from China looking out and from overseas looking in, which created a lively discussion and some fascinating and potentially very applicable media strategies.