Online Recruitment Campaigns

Recruitment Campaign

China Test-Optional Initiative (CTOI)

Webcast Series

High School Student Recruitment

Recruitment Campaign

CHE and partners are excited to provide your organisation with the opportunity to easily and directly interact with both high school and university students across China, to assist with your China recruitment.

This campaign provides nationwide coverage in China and helps you easily identify potential Chinese students through a continuous online display and interactive live broadcasts.

  • No travel costs;
  • Instant national coverage;
  • Guaranteed number of attendants
  • Low cost & High ROI

------------------------Click here to read more----------------------

What Do You Need to Do:

  • Provide basic information about your organisation, including recruitment requirements (in Chinese) (or we can offer translation/editing services);
  • Prepare pre-recorded content for live-streaming to targeted potential students;
What You Will Receive:
  • Online exposure to a target audience of 50,000 students and families;
  • Access to back-end data and inquiries;
  • Support with handling inquiries in Chinese;
  • Possible post-campaign recruiting support lead to conversion
  • To learn more about Undergraduate Recruitment, please download this PPT presentation.
  • To learn more about Postgraduate Recruitment, please contact us ( to receive the PPT demonstration or one-on-one consultation.
Recruitment CampaignUSD 4,000
Per Campaign
(includes promotion, livebroadcasting & follow-ups)
Purchase Now
Recruitment Campaign
+ CHE Club Membership (1 year)
USD 4,200
Per Campaign
(includes promotion, livebroadcasting & follow-ups)
(CHE Club membership: USD400 per year)
Learn more about the CHE Club.
Purchase Now
CHE Channel Partners


IEduChina is one the largest high-school direct recruitment platforms in China and partners with over 500 international schools in China. On average over 50,000 targeted students and families attended each of its online recruitment fairs.


51Offer is the leading, one stop, digital study aboard service provider in China, with the aim of adopting digital algorithms to facilitate students in selecting schools and universities abroad. With 3million registered app users, they have, to date, successfully obtained tens of thousands of offers for Chinese students. 51Offer is particularly strong in postgraduate student recruitment.

China Test-Optional Initiative

The China Test-Optional Initiative (CTOI) is designed to bridge the gap between the growing test-optional policy movement in higher education with the extraordinary number of Chinese students seeking international education after taking the Gaokao or other standardized exams. 

How Does CTOI Work?

The CTOI is a web index accessible inside Mainland China. Students browse a list of test-optional universities organized by geography and indicate their interest in learning more about the school’s application process.  Once they express interest in applying to a particular university, we relay that student’s inquiry and contact information that they choose to provide to the university they inquire about. 

------------------------Click here to read more----------------------

Annual Package Benefits:

  • the translation of your university’s profile into simplified Chinese.
  • Listing your university as a member institution, which will appear on our we index of test-optional universities for one year. 
  • A list of student inquires about your university. Students report as much information as they are comfortable sharing and are invited to provide phone, email, WeChat, grade, school, location, as well as their parents’ information.
  • Each member institution can expect over 500 leads each year. 
  • A comprehensive research report is released each year in March about assessing Gaokao scores across different subjects and provinces.  
China test Optional InitiativeUSD2,500Purchase Now
China test Optional Initiative + CHE Club Membership (1 year)USD2,750
(CHE Club membership: USD400 per year)
Learn more about the CHE Club.
Purchase Now

A link to the registration form will be emailed to you after the purchase is complete.

Webcast Series

Broadcast to 1000+ China-based observers per session, this is a unique opportunity for Universities to present to schools, students, and their parents. 

To learn more about CHE’s webcast series, click here.

High School Student Recruitment

IEduChina High School Recruitment Platform

IEduChina is one the largest high-school direct recruitment platform in China. Partnered with 1,000+ international schools in China, and operating across 13 websites as well as numerous social media accounts, IEduChina has an average daily click rate of 200,000. The platform provides different ways to assist recruitment at high-school, language school, pathway program and undergraduate levels. Alongside of offering different promotional packages, it also present multiple online and offline recruiting fairs each year.

For more information, please click here.

Further Inquiries

For any inquires concerning these products, please complete the form below:

    Alternatively, please contact


    Copyright © 2023 ·  All Rights Reserved ·  China Higher Ed