MasterCard to target Chinese students overseas
In response to China’s opening of bank card system to foreign companies, MasterCard has launched a new bank card targeting Chinese students travelling overseas. The card will offer Chinese students discounts on 42,000 education and recreation related items as well as a 5 per cent rewards program. The company is aiming to issue 100,000 cards during 2015 and to achieve 90 per cent coverage of China’s overseas students within the next five years.