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Digital Marketing in China: SEO

Friday, January 17, 2020

The goal of SEO, short for search engine optimization, is to have a certain website appear in search engine results for designated related … (Read More)

Digital Marketing in China: The Baidu-niverse

Friday, January 17, 2020

Chinese users value real reviews from real people:– Baidu Baike is a similar product to Wikipedia. Baike is accessible in Mainland China and … (Read More)

Digital Marketing in China: The Power and Powerlessness of Wechat

Friday, January 17, 2020

Wechat’s “all-in-one” function means it can serve as one’s ID and the most common way for people communicating, receiving information for their social … (Read More)

Digital Marking in China: Weibo- The Open Platform

Friday, January 17, 2020

Similar to Twitter, unlike WeChat, Weibo is an open space, for both individual accounts and public accounts (verified users have a special logo … (Read More)

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