Digital Marketing in China: My Product or Program is Apolitical, So Why Doesn’t My Site Work?

Friday, January 17, 2020

Outright blockage of a website is rare: only 10,000 of the world’s 329 million domains are blocked in China. The good news is that … (Read More)

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Digital Marketing in China: Search Engine- Baidu and Beyond

Friday, January 17, 2020

Baidu accounts for the largest search volume in China, with around 70 percent market share. Even before Google left China a decade ago, Baidu … (Read More)

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Digital Marketing in China: SEO

Friday, January 17, 2020

The goal of SEO, short for search engine optimization, is to have a certain website appear in search engine results for designated related … (Read More)

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Digital Marketing in China: The Baidu-niverse

Friday, January 17, 2020

Chinese users value real reviews from real people:– Baidu Baike is a similar product to Wikipedia. Baike is accessible in Mainland China and … (Read More)

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Digital Marketing in China: The Power and Powerlessness of Wechat

Friday, January 17, 2020

Wechat’s “all-in-one” function means it can serve as one’s ID and the most common way for people communicating, receiving information for their social … (Read More)

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Digital Marking in China: Weibo- The Open Platform

Friday, January 17, 2020

Similar to Twitter, unlike WeChat, Weibo is an open space, for both individual accounts and public accounts (verified users have a special logo … (Read More)

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Digital Marking in China: AI News Aggregator -TouTiao

Friday, January 17, 2020

Jinri Toutiao (Today’s Top News) is an AI-based news aggregator, similar to Flipboard. Toutiao is extremely popular among young people because of its personalized … (Read More)

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Digital Marketing in China: The Video Era

Friday, January 17, 2020

Rather than reading or posting pictures and text, users are increasingly choosing more immersive content like videos and 360-degree view media. VR/AR has … (Read More)

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17 Young Scientists with Chinese Ethnic Backgrounds Win Sloan Research Fellowship

Saturday, April 6, 2019

The Alfred P. Sloan Foundation in the US announced the winners of its 2018 fellowships and a total of 126 outstanding scientists received … (Read More)

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Chinese Academics Criticize International University Ranking Systems

Friday, February 1, 2019

Late last year, YUAN Zhenguo, Tenure Professor of China Eastern Normal University, and Deputy Vice Chair of the Chinese Society of Education (CSE) … (Read More)

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NATURE: China’s Strongest Research Capability Lies in Chemistry

Friday, February 1, 2019

The scientific publication NATURE revealed in a recent article that during 2012-17, chemical research papers published from China increased by 84%, and half … (Read More)

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Young Chinese Talent Topped NATURE’s 2018 List of 10 Scientists Who Matter

Friday, February 1, 2019

Twenty-two-year-old CAO Yuan, a graduate of the University of Science and Technology of China and current PhD student at MIT (Massachusetts Institute of … (Read More)

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MoE Releases List of Least Employable Disciplines

Friday, June 19, 2015

The MoE has released a list of China’s least employable disciplines, based on graduate employment statistics over the last two years. Disciplines featured … (Read More)

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