Student Recruitment, Agency Identification & Evaluation

 A timely benchmarking exercise to complement strategic decision-making with external insights, such as understanding industry standards or competitors’ performance data, would enable you to define your targets and evaluate your activities in context.

CHE and its partner organizations provide the following services:
    • Local agency recommendation and selection;
    • 3rd party objective agency performance view, to match with your current China recruitment strategy;
      Competitor benchmarking; including 180/360 degrees with a focus on public media environment, institutional partners, agents, alumni, employers, potential students and families.

Example Case Study(click here)
  • SECTOR: ELT & Junior Summer Programs
  • DESTINATIONS: UK, USA, Malta
  • REGION: China, Taiwan
  • AGENT NETWORK:
    • 90 agents contacted;
    • 28 producing agents;
  • ACTIVITIES:
    • Agents communications, visits and collaborative marketing;
    • 1 B2B, 4 B2C recruitment fairs;
  • RESULTS:
    • Targets overachieved by 40%
For more information please contact us.



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