Beijing Training Workshop:

Improve Your Chinese Education Expertise

Thursday, 21st March 2019 or Upon Request

Event Details Itinerary Speakers Sponsorship

This workshop utilises CHE’s expertise and focuses on the trends and opportunities across a variety of sectors, including transnational education, joint programs, agency identification and management, branding, VET and K12 in China.

Designed to help attendees build a thorough understanding of the industry as a whole, this workshop will equip you with the necessary cross-cultural communication and negotiation skill to help you successfully and effectively represent your organisation in China. The workshop contains integrative discussions, individual evaluations, group exercises and simulated case studies.

This training can be conducted online or broken down into smaller sessions.

Event Details

Format: Offline Workshop
Date: Thursday, 21st March 2019
Time: 09:00 – 16:00
Location: Beijing
Price (per person):

CHE MembersEarly Bird:365 USD (RMB 2,400)
Full Price:405 USD(RMB 2,675)
Non-MembersEarly Bird:405 USD (RMB 2,675)Register-button
Full Price:449 USD(RMB 2,960)Register-button
Early Bird Deadline had been extended to Friday 1st March 2019
* Note: If you are a CHE Club Member, please contact us to receive the discount coupon code.
Price includes morning and afternoon tea, working lunch and printed training materials

Payment Methods: Online Store (PayPal, Credit/Debit Card, WeChat, AliPay), Bank Transfer (China or Australia)

Suggested Attendees

  • Personnel working in the Education/Culture department of your China-based Embassy or Consulate;
  • Personnel working in Chambers of Commerce and Industry Associations with Education as part of his/her portfolio;
  • University / VET staff representatives working in relevant fields;
  • Education service providers;


Download the full itinerary below:


Cecilia Fan

ceciliaFanPublisher and Managing Consultant, CHE

Cecilia is a Co-founder and Publisher of China Higher Education (CHE), a regular contributor and speaker at major international education conferences on China education issues. Cecilia is also a convenor for the Australia China Alumni Association an NGO supported by Australian Government and most of the public universities, and serves on the International committee of the Victorian Curriculum Assessment Authority, Australia.

Prior to Education, Cecilia had 20 years of consulting experience. Her clients include fortune 200 companies, education institutions, NGOs, Government departments, as well as SMEs from Australia, Zealand, the US, UK and Europe.

Cecilia holds an MBA from Mt. Eliza business school (currently Melbourne Business School) and a Master of Applied Finance degree from the joint Tsinghua University / Macquarie University program.


Joanna Gong

joannaGongMedia Strategist

(previously Senior Account Manager at Hill & Knowlton)

With 10+ years in the communication industry, Ms. Gong has developed extensive marketing, strategy and PR experience across a wide range of sectors in China, including: IT, media, education and public, as well as the automotive industry. Ms. Gong has worked on a number of promotional campaigns in China with leading Chinese and international brands such as Microsoft, Samsung, HP, Tencent, Yili and the World Health Organization (WHO).

Ms. Gong holds an MBA from the Communication University of China and a Bachelor’s degree in English from Beijing Jiaotong University.


Anna Elshafei


Ms Elshafei is an extremely experienced lawyer who has been practicing in China for the last decade, as well as having practiced in the UK and Hong Kong. During her twenty or so years of living in China, she has not only become fluent in Chinese and highly knowledgeable about the law in China but has also amassed a wealth of knowledge about the intricacies and vagaries of the law in regards to education and international partnerships. During her career she has worked at some of the world’s largest legal firms, including Hogan Lovells and Miller Canfield, and has advised many universities about how to engage with Chinese institutions and how to establish and run joint programs and institutes in China.

She has a degree in Modern Chinese Studies from the University of Leeds in the UK and speaks Chinese fluently.

Gary Li

garyLiManaging Director, Aide Education Group

Mr Li has nearly 20 years experience in the field of student recruitment and establishing international programs in China. Aide is one of the most active partners for promoting the Victorian curriculum (VCE) offshore, has built 12+ internal programs in China and is highly experienced in teachers’ training and recruiting and teaching capacity building in a bilingual teaching environment. He is also heavily involved in industry networking and is the current President of Education Consultants of Australia.

James Gao

jamesGaoDirector, Shanghai Center, IES Abroad

Mr Gao has 15+ years experience in higher education including working as partnership management, accreditation, marketing, and academic through his many roles with EF, CEIBs and Shanghai Jiaotong University, as well as his current position as the Center Director for IES Abroad, a not-for-profit study abroad and internship provider from the US. Mr Gao is responsible for academic programs and internship programs in Shanghai. Mr Gao obtained a Master of Tourism Administration (MTA) from the George Washington University.

Igor Skibickij

igorSkibickijCOO, Student Marketing

Igor Skibickij is the current COO at StudentMarketing. He is based both in the company’s regional office in Tianjin, China and in StudentMarketing’s office in Vienna, Austria. For over three years, he has been advising clients about how to develop their regional markets and marketing strategies in Asia.

During his time as the Head of China Operations, he ran a team of 5 dedicated members, including researchers, sales and marketing managers. Prior to his promotion, he worked as Project Manager in StudentMarketing’s European office and as Sales & Marketing Manager of English Bay College (now SELC Canada) for Central & Eastern Europe, LAL Language Centres and Tamwood International for China and Asia.

He obtained his MA in Political Science and has working proficiency in English, German, Russian and limited proficiency in Mandarin. He is a regular speaker and presents actively at key regional industry events such as ICEF Beijing, British Council Fair and trade missions to China and Southeast Asia.



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