Previous Events

2017

2016

2015

2014


2017

Date Event Type Name/Topic/Details Location
Jul 4th – 6th Conference Victorian Certificate of Education (VCE) Conference Nanjing
Jul 1st – 8th Recruitment Fair Offline High School Recruitment Exhibition & Forum (CHE supports) Across China
Jul 1st Recruitment Fair Online High School Recruitment Exhibition & Forum (CHE supports) Online
Jun 14th & 15th Webinar Making Use of Alumni Resources in China Online
May 19th – 21st Conference 2nd International Higher Education Conference – Brand Internationalization and International Enrollment in Chinese Universities (CHE presents and co-hosts) Suzhou
May 17th Roundtable Effective Agent Management Techniques When Working with Chinese Agencies Beijing
May 11th Conference Perfect Puzzle Capital Salon – Analysis of the Interests of Stakeholder and Development Trends of International Education (CHE presents) Beijing
Mar 25th Networking Drinks @ CIEET Beijing
Mar 20th – 23rd Conference APAIE – How to Market Your Institution in China (CHE presents) Kaohsiung
Mar 17th Working Committee Introductory Lunch Beijing

2016

Date Event Type Name/Topic/Details Location
Dec 20th Roundtable Working with Pathway and Language Training Partners Shanghai
Dec 13th Roundtable Working with Pathway and Language Training Partners Beijing
Oct 22nd Networking Drinks @ CACIE/CEE Beijing
Oct 12th – 14th Roundtable ICEF – How to Market Your Institution in China Beijing
Oct 11th Roundtable Alumni Engagement & Philanthropy Beijing
Sep 13th – 16th Conference EAIE – Trends and Movements in China (CHE presents) Liverpool
Sep 8th Roundtable Working with Non-Traditional Student Recruitment Channels Beijing
Aug 18th Conference NZIEC – Landscape, Trends and Opportunities of China’s Education Industry (CHE presents) Auckland
Aug 13th Career Fair Student Employability Beijing
Aug 6th Career Fair Student Employability Shanghai
Jul 12th Conference IEAA TNE Forum – Joint Institutes in China (CHE presents) Beijing
May 17th Roundtable Developing Joint Curriculum Material and Teaching Capacity Shanghai
May 11th Roundtable

ThinkInChina – Does Education Play a Significant Role in Providing the Workforce? (CHE presents)

Beijing
May 5th Roundtable Developing Joint Curriculum Material and Teaching Capacity Beijing
Mar 30th Roundtable Measuring Effectiveness of Media Marketing in China Shanghai
Mar 24th Roundtable Measuring Effectiveness of Media Marketing in China Beijing
Mar 10th Roundtable Legal Issues in Partnership Building with Institutions in China Shanghai
Feb 29th –
Mar 3rd
Conference APAIE – Building Better Institutional Partnerships in China (CHE presents) Melbourne

2015

Date Event Type Name/Topic/Details Location
Dec 23rd Roundtable Legal Issues in Partnership Building with Institutions in China
Postponed until March 2016
Shanghai
Dec 10th Roundtable Legal Issues in Partnership Building with Institutions in China Beijing
Oct 31st Networking Drinks @ CEE Shanghai
Oct 25th Networking Drinks @ CEE Beijing
Sep 23rd Roundtable Making Best Use of Your Alumni Network Shanghai
Sep 10th Roundtable Making Best Use of Your Alumni Network Beijing
Mar 26th Networking Drinks @ APAIE Beijing
Mar 13th Roundtable Improving Brand Awareness in China Beijing
Mar 11th Roundtable Improving Brand Awareness in China Shanghai
Jan 5th Roundtable Working with Chinese Recruitment Agents Shanghai

2014

Date Event Type Name/Topic/Details Location
Dec 17th Roundtable Working with Chinese Recruitment Agents Beijing
Oct 31st Roundtable Recruitment and Discipline Diversification Amongst International Students Shanghai
Oct 23rd Roundtable Recruitment and Discipline Diversification Amongst International Students Beijing
Aug 28th Roundtable Effective Social Media Strategies to Improve Brand Awareness in China Shanghai
Aug 21st Roundtable Effective Social Media Strategies to Improve Brand Awareness in China Beijing


For more information, please scroll down or click on the topic of each event.


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4th – 6th July 2017

Conference: Victorian Certificate of Education (VCE) Conference (CHE Supports)
Location: Nanjing

With over 200 participants, this event brought together Chinese and Australian high schools, students, parents and other education organisations looking to learn more about the most popular Australian high school curriculum in China – the Victorian Certificate of Education (VCE).

Over three days, there were seminars and presentations introducing the various aspects of the VCE as well as two days of class demonstrations, workshops and discussions from experienced VCE teahers,mentors and examiners.

Speakers at this year’s event included:
  • John Firth, CEO of VCAA (Australian Curriculum and Assessment Authority);
  • Katherine Vickers, Minister Counsellor of Education, Science and Research of Australian Embassy Beijing;
  • Prof. ZHANG Li, Secretary General of the National Committee of Education Advisory Committee;


1st – 8th July 2017

Recruitment Fair: Offline High School Recruitment Fair (CHE Supports)
Location:
Shanghai – Beijing – Tianjin – Nanjing – Hangzhou – Ningbo – Shenzhen – Guangzhou

Shanghai Yuanbo, one of the largest high-school selection platforms in China with collaborations with over 500 China-based international high-schools, held a series of high school student recruitment fairs across China in July. These events provided a host of recruitment and brand promotion opportunities for both overseas high-schools and high-school sector organizations. Across the country and over the 7 days, these fairs saw thousands of students and parents in attendance.


1st July 2017

Recruitment Fair: Online High School Recruitment Exhibition & Forum (CHE Supports)

With 5 million registered users, IEduChina is one of the largest online recruitment providers in China.  On July 1st, IEduChina hosted an online recruitment exhibition and forum. Participating institutions were provided with access to data and recruitment leads.

Weblink: ieduchina.com


14th & 15th June 2017

Webinar Topic: Making Use of Alumni Resources in China

CHE-web---previous-events--

CHE’s Inaugural Webinar: Making Use of Alumni Resources in China


On the 14th and 15th of June, CHE organized and hosted two webinars focusing on the topic “Making Use of Alumni Resources in China”.  CHE was joined by the following panelists:
  • Former GM of the Australia Alumni Association of China – Iris Huang in Guangzhou;
  • Alumni Officer at the Netherlands Alumni Network in China – Bert Husson in Beijing;
Our panelists shared their experiences with and knowledge of engaging with China-based alumni with the audience.  With over 70 registered attendees from major higher education institutions in Australia, New Zealand, Canada, the USA, the UK and Europe, the speakers were peppered with a range of questions on all aspects of how to improve the quality and organization of alumni relationships.

We shall be hosting our second webinar on 24th/25th August 2017 focusing on the topic:  How to Effectively Manage Agents in China. Learn more…


19th – 21st May 2017

Conference Topic: 2nd International Higher Education Conference (CHE Presents and Supports)
Location: Xi’an Jiaotong Liverpool University, Suzhou

CHE-liverpool-suzhou-eventCHE’s Managing Consultant, Cecilia Fan, presented to the conference participants on the topic “Brand Internationalization and International Enrollment in Chinese Universities“.


17th May 2017

Roundtable Topic: Effective Agent Management Techniques When Working with Chinese Agencies 
Location: Renaissance Beijing Capital Hotel, Beijing

  • Facing a massive and complicated China market, how should overseas education and training institutions make their first step when looking for student recruitment agents?
  • Are you aware of just how many phone calls/face-to-face meetings and other screening tasks are carried out before presenting you with “appropriately matched” agents”?
  • Is there an “optimal number” of agents that overseas universities should have in China?
  • What are the key buttons you can press to get the agents to work for you?
Under the topic of “ How to manage your agents”, CHE invited Igor Skibickij from StudentMarketing to speak at our May roundtable. He presented a fascinating overview of the agent market in China and provided details about various successful case studies when working with Chinese recruitment agents.

CHERT17May2017Group Photo
CHE Roundtable – 17th May 2017, Beijing
CHERT17May2017-v2Igor Skibickij from StudentMarketing
CHE Roundtable – 17th May 2017, Beijing

11th May 2017

Conference: Perfect Puzzle Capital Salon – Analysis of the Interests of Stakeholder and Development Trends of International Education  (CHE Presents)
Location:
Peking University, Beijing


25th March 2017

Networking Drinks @ CIEET
Location: Migas Lounge Bar, Beijing

Following the hustle and bustle of the CIEET conference, we hosted a casual drinks event in one of Beijing coolest bars to allow CIEET participants to relax and chat with other conference participants.  

20th – 23rd March 2017

Conference: APAIE – How to Market Your Institution in China (CHE Presents)
Location: Kaohsiung

CHE-APAIE-2017CHE-APAIE2017v2APAIE 2017 focused on the theme “New Era, New Horizon, New Frontier: Higher Education in Asia Pacific”. During the 3-day conference in Kaohsiung, Taiwan, where CHE’s Managing Consultant, Cecilia Fan, shared her insights and knowledge in her presentation “How to Market Your Institution in China”.


17th March 2017

CHE Working Committee (Beijing) – Introductory Lunch
Location: Mosto Restaurant, Beijing

As the first step in establishing the CHE Working Committee (Beijing), CHE invited a wide range of universities representatives together for lunch to discuss the objectives, time commitments and benefits of the Working Committee.


20th December 2016

Roundtable Topic: Working with Pathway and Language Training Partners
Location: Shanghai Fairmont Peace Hotel, Shanghai

As an overseas university, it is important to explore various opportunities to engage with both recruitment agents and university partners.

  • Are you aware of the number and structure of different foundation programs in China? 
  • Do you know how these would benefit your recruitment and partnerships?
    How would you even start finding and contacting a suitable partner?
    Which factors do you think are the most important when considering such a pathway (e.g. cost, marketing attractiveness, partner’s reputation)?

We were extremely happy to have our guest speaker talk to us about her experiences in this sector of the education market. She provided us with key information about how to commence and manage such partnerships as well as sharing lessons learned from successful case studies.


13th December 2016

Roundtable Topic: Working with Pathway and Language Training Partners
Location: Renaissance Beijing Capital Hotel, Beijing

As an overseas university, it is important to explore various opportunities to engage with both recruitment agents and university partners.

  • Are you aware of the number and structure of different foundation programs in China? 
  • Do you know how these would benefit your recruitment and partnerships?
    How would you even start finding and contacting a suitable partner?
    Which factors do you think are the most important when considering such a pathway (e.g. cost, marketing attractiveness, partner’s reputation)?

We were extremely happy to have Ellen Bao from University First talk to us about her experiences in this sector of the education market. She provided us with key information about how to commence and manage such partnerships as well as sharing lessons learned from successful case studies.

22nd October 2016

Networking Drinks @ CACIE & CEE 
Location: China National Convention Centre Grand Hotel (Lobby Bar), Beijing


11th October 2016

Roundtable Topic: Alumni Engagement & Philanthropy in China
Location: Renaissance Beijing Capital Hotel, Beijing

As overseas universities continue to deepen their relationship with China, engaging with alumni in China is becoming an increasingly valuable way to develop broader and stronger networks of supporters and collaborators.

During this roundtable event, we discussed how universities can best reach their alumni, and answered questions such as:
– What are alumni looking for from their network?
– Do alumni donate?

We will also be discussing the current state of alumni engagement in China, and be providing information on how to reach out to alumni and how best to engage with them


8th September 2016

Roundtable Topic: Working with Non-Traditional Student Recruitment Channels
Location: Renaissance Beijing Capital Hotel, Beijing

Recruiting through agencies is a undeniable reality for the vast majority of universities in China. With the de-regulation of agency licenses, the availability of new technology, the wide adoption of social media, the landscape for recruitment channels and methods evolving rapidly.

This roundtable will invite guest speakers from key agencies to show-case the recruiting merit of the new era.


17th May 2016

Roundtable Topic: Developing Joint Curriculum Material and Teaching Capacity
Location: Fairmont Peace Hotel, Shanghai

In a competitive market it is important for joint programs to optimize learning by effectively tailoring their curriculum to meet student expectations without sacrificing quality. During this roundtable event, we will be discussing the various curriculum models for joint programs and their respective characteristics, as well as comparing various strategies for developing teaching resource capacities.

Participants will be able to explore:
 – What is the right balance of overseas and local content?
 – How can entry barriers affect the curriculum quality?
 – How important to curriculum design is a cohort’s language proficiency?
 – How can a joint curriculum be designed in line with building teaching capacity?



5th May 2016

Roundtable Topic: Developing Joint Curriculum Material and Teaching Capacity
Location: Renaissance Beijing Capital Hotel, Beijing

YunHua Li, from the Tsinghua – Macquarie Joint Masters Program provided an overview of some the key features and challenges in organising the curriculum and employing lecturers for this program. Dr Edison Yang from CHE presented on different aspects of the One Third Curriculum Rules that were introduced by China’s MoE in 2006 to improve the quality of Chinese-foreign joint programs.

Both speakers were peppered with questions from the participants, which led to some useful comparisons and experiences being shared amongst the group.  Representatives from universities in the UK and New Zealand joined government representatives from Holland and attendees from Australia and the US.

30th March 2016

Roundtable Topic: Measuring Effectiveness of Media Marketing in China
Location: Fairmont Peace Hotel, Shanghai



24th March 2016

Roundtable Topic: Measuring Effectiveness of Media Marketing in China
Location: Renaissance Beijing Capital Hotel, Beijing



10th March 2016

Roundtable Topic: Legal Issues in Partnership Building with Institutions in China
Location: Fairmont Peace Hotel, Shanghai

Roberta Chang and Sherry Gong, from Hogan Lovells, presented on the legal aspects of setting up a partnership in China, including regulatory requirements, related fees, employment arrangements, using WFOEs, draft NGO law and tax implications.

This was a particularly popular roundtable and the discussion was both wide-ranging and engaging. Representatives from overseas universities from the USA, the UK, Ireland, New Zealand and Australia, as well as overseas government representatives from Switzerland, Australia and the UK all contributed to this lively conversation.

 

23rd December 2015

Roundtable Topic: Legal Issues in Partnership Building with Institutions in China
Location: Fairmont Peace Hotel, Shanghai

POSTPONED until March 2016


10th December 2015

Roundtable Topic: Legal Issues in Partnership Building with Institutions in China
Location: Renaissance Beijing Capital Hotel, Beijing

Sherry Gong, from Hogan Lovells presented on the legal aspects of setting up a partnership in China, including regulatory requirements, related fees, employment arrangements, using WFOEs, draft NGO law and tax implications.

This was a particularly popular roundtable and the discussion was both wide-ranging and engaging. Representatives from influential local education media organisations, key staff from overseas universities from the USA, the UK, Canada, New Zealand, Australia, as well as overseas government representatives from the Netherlands and Norway and Australia all contributed to this lively conversation.

31st October 2015

Networking Drinks @ CEE
Location: Kartel Wine Bar, Shanghai

25th October 2015

Networking Drinks @ CEE
Location: Aria Bar, China World Hotel, Beijing


23rd September 2015

Roundtable Topic: Making Best Use of Your Alumni Network
Location: Fairmont Peace Hotel, Shanghai

Cecilia Fan presented some of CHE’s key findings on how alumni resources are currently being utilised by various institutions and some key factors to consider when planning or expanding an alumni network. 

This was a particularly popular roundtable and the discussion was both wide-ranging and engaging. Representatives from a local university in Zhejiang, key staff from overseas universities from the USA, the UK, Ireland, Germany, as well as overseas government representatives from Denmark and Australia contributed to this lively conversation.

Together we discussed why alumni are such a valuable resource and the challenges facing universities when attempting to take advantage of this resource.

Participants shared their thoughts on how their respective institutions use and intend to use their alumni resources as well as cost-effective methods to increase this usage in China.  There were also a number of questions and collective answers about the importance and organisation of alumni events, as well as a number of comparisons between China and the participant universities’ home countries.  

10th September 2015

Roundtable Topic: Making Best Use of Your Alumni Network
Location: Renaissance Beijing Capital Hotel, Beijing

Ben Newman presented some of CHE’s key findings on how current alumni organisations are engaging with China as well as what lessons have been learned.

This presentation led to a very lively and wide-ranging discussion that was attended by representatives from universities in the UK and the USA as well as government representatives from Australia, the UK and New Zealand. 

Together we debated how best to use “alumni resources” and how such a resource can contribute to the success of a university in China. Participants shared their experiences about how their respective institutions have developed methods to develop their alumni networks in China and how various channels are and have been chosen. We also discussed the various challenges that overseas universities face when attempting to maintain an alumni database and we talked about the differences between expectations and the reality of alumni in China and overseas. 

26th March 2015

Networking Drinks @ APAIE
Location: Continental Bar, Beijing Grand North Star Continental Grand Hotel, Beijing

After the hustle and bustle of the APAIE event in Beijing, a number of representatives of universities from Australia, the UK, the USA, Switzerland, Germany and China came together to share a drink and exchange experiences and knowledge.  A relaxed atmosphere helped participants to relax and discuss issues arising from APAIE as well as pursue potential future collaborations and relationships. 

13th March 2015

Roundtable Topic: Improving Brand Awareness in China
Location: Renaissance Beijing Capital Hotel, Beijing

Cecilia Fan presented some of CHE’s key findings on how previous clients have dealt with the issue of raising brand awareness and what lessons have been learned.

This was a particularly popular roundtable and the discussion was both wide-ranging and engaging. Representatives from a local Sino-foreign joint program, key staff from prestigious overseas universities in the USA and NZ as well as representatives from Chinese education institutions contributed to this lively conversation.

Together we discussed how and why a recognizable brand contributes to the success of partnership building and student recruitment as well as how this might affect other activities.

Participants shared their thoughts on how their respective institutions develop and utilise cost-effective methods to increase brand awareness in China and how various media and adverting channels are chosen.

11th March 2015

Roundtable Topic: Improving Brand Awareness in China
Location: Fairmont Peace Hotel, Shanghai

Cecilia Fan presented some of CHE’s key findings on how previous clients have dealt with the issue of raising brand awareness and what lessons have been learned.

This presentation led to a very lively and wide-ranging discussion that was attended by representatives from universities in the UK, the USA and Ireland, government representatives from Switzerland as well key staff from local Sino-American joint programs and Chinese education organisations.

Together we debated what consititutes a “recognizable brand” and how such a brand contributes to the success of a university in China. Participants shared their experiences about how their respective institutions have developed methods to increase brand awareness in China and how various media and advertising channels are and have been chosen. We also discussed the various problems that overseas universities face when attempting to raise their brand awareness and we discussed the type of information that is of particularly attractive to potential students and potential partners.

5th January 2015

Roundtable Topic: Working with Chinese Recruitment Agents
Location: Fairmont Peace Hotel, Shanghai

Representatives from overseas universities (UK, US and Australia) met with representatives from local and joint university programs to discuss the topic of recruitment agents. A variety of backgrounds and experiences provided a stimulating discussion, ranging from the motivations and limitations of both agencies and universities to how overseas universities have such a large choice of agents with many different services on offer. In addition, participants shared their opinions on the extent to which universities and agents could collaborate to market and promote overseas universities as well as the digital development of agents’ services.

17th December 2014

Roundtable Topic: Working with Chinese Recruitment Agents
Location: Renaissance Beijing Capital Hotel, Beijing


According to the Association of International Education Administrators (AIEA), there are over 24,000 student recruitment agencies distributed across more that 100 countries around the world. In China, there are around 452 licensed student recruitment agencies and an estimated 10,000 registered and unregistered agents operating in various cities throughout the country.

In this roundtable, representatives from overseas universities (UK and Australia) as well from local recruitment agencies and online education portal providers discussed the benefits and challenges of working with recruitment agents in China. A variety of backgrounds and experiences provided a stimulating discussion, ranging from the motivations and limitations of both agencies and universities to how overseas universities have been and are leveraging their agency relationships. In addition, participants shared their opinions on the optimal number of agents for overseas universities to work with, as well as the best geographical profile.

31st October 2014

Roundtable Topic: Recruitment and Discipline Diversification Amongst International Students
Location: Fairmont Peace Hotel, Shanghai

Chinese students studying abroad are still largely concentrated in business and management-related degrees, although engineering is also growing popular in some locations. In particular, in the US, 50 per cent of all Chinese students are studying in one of these two fields

In this lively roundtable, a diverse group of representatives came together from international universities, education consultancies and overseas government programs to discuss the issues facing universities with regards to diversification. This wide-reaching discussion covered many aspects of both recruitment and discipline diversification, including the merits of achieving a balance between quality and diversity, the challenges of establishing recruitment quotas, and current methods employed to maintain student retention rates and academic achievement levels. We also share experiences and predications as to how student indicators, such as retention rates, language level and academic ability, might and would impact graduates’ employability upon return to China

23rd October 2014

Roundtable Topic: Recruitment and Discipline Diversification Amongst International Student
Location: Renaissance Beijing Capital Hotel, Beijing

  • Does increased diversification necessarily benefit both universities and students?
  • What are its limitations?
  • What scope does such diversification cover?

In this month’s roundtable, a group of representatives from international universities, education agencies, study abroad organisations and overseas government education departments discussed the current industry thinking about diversification. We debated a wide-range of interpretations of diversification, including the expansion of choice of study destinations and institutes available students in China and the wide variety of degree programs in the market. From leading experts and experienced professionals in the field, we received an insight into how recruitment agencies present the dizzying array of education choices to students and an understanding of how universities are endeavouring to balance course quality and academic integrity with marketplace competition and internal pressure.


28th August 2014

Roundtable Topic: Effective Social Media Strategies to Improve Brand Awareness in China
Location: Fairmont Peace Hotel, Shanghai

As the number of Chinese students choosing to study overseas continues to grow, it is becoming more and more crucial for institutions to make full use of available online technologies to connect and engage with Chinese students. Social media is central to many Chinese people’s daily lives, with over 90 per cent of the almost 620 million Chinese Internet users registered to at least one social media account.

This month in Shanghai, representatives from prestigious overseas universities, European government education programs, a well-known Sino-American university joint-program and a popular Singapore education pathway provider came together to share their individual experiences about how their respective institutions are tackling the challenges of making best use of current social media channels in China. We were lucky enough to also be joined by a social media expert from one of the roundtable participants, who was kind enough to provide an insight into the different approaches to social media in China and abroad. Ideas were shared as to how different forms of social media are being used and could be used, as well as the perceived benefits to both students and parents and education institutions.

21st August 2014

Roundtable Topic: Effective Social Media Strategies to Improve Brand Awareness in China
Location: Renaissance Beijing Capital Hotel, Beijing

The use of social media both in China and overseas has exploded in recent years and although it is widely used and pundits and companies alike regularly tout its advantages, there has been no direct and verifiable proof of its benefits.

  • How should universities approach this new form of media? – particularly in a market as large and as tech-savvy as China?

In Beijing, our roundtable drew together an international perspective on the development and usage of this new media. A select group of members of the Beijing international education community, representatives of US universities and delegates from on-the-ground Sino-Australian programs created a platform for information and idea exchange between their respective institutions. Each participant had a particularly strong background in education engagement and was able to provide both a viewpoint from China looking out and from overseas looking in, which created a lively discussion and some fascinating and potentially very applicable media strategies.

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